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SUCCESS MINDSET
from: Matthew EigbeJust a dream?
You are lying on the beach with your favourite drink close to
your hand, soaking up the warm rays. The ocean lazily rumbling
just beyond your toes, palm trees swaying in the light breeze,
sheltering your eyes from the sun.
Idyllic? Yes, but it can happen when you have a successful
business, especially an Internet business that runs on autopilot.
But if dreams like these are why you want to be in business,
forget it. Keep your day job.
Why you will fail
Why? Because the beach is the reward. And to earn that reward
you typically work almost beyond endurance at times, and for
less than minimum wage. There will often be moments when you
will think it's not worth the effort, and you will often be
tempted to quit. If the ultimate reward is what drives you, it
will seem so far away and, at times, totally out of reach. All
you need is to be a little too tired one day, and that will be
it. There goes another dream.
Being successful in business is about determination. It's not
about things falling into your lap with little or no effort.
Sure, it happens sometimes. Those are the stories we hear about;
no one wants to talk about their failures; they are kept quiet.
The 95% of Internet entrepreneurs who fail, don't fail because
they necessarily have poor ideas, or because they're lazy, or
because they lack experience - although this leads some to fail.
They fail because they get worn down and give up, because it's
too hard, because the sacrifice is too great, because they get
tired of the constant unrelieved grind.
But it doesn't have to be so. One of the secrets to success is
to choose a business that you love, that you would do for
nothing if it was necessary, that you wouldn't mind doing as a
hobby. Forget the money, although good prospects are always a
worthwhile thing for any business to have if you hope to go
beyond the hobby stage.
Loving what you do
Your love of what you do will pull you through the tough times.
It will keep you going, make you look for better ways to achieve
improvement, help you to concentrate more on your customer than
on your bank account.
Don't get me wrong: business is business, and we're in it to
make money. But if you are constantly checking to see if you
have made some predetermined target in the early days, you will
drive yourself mad. You will get discouraged and quit. But if it
is truly something you love to do, you will find the
determination to keep going, to keep pushing, to keep improving
what you do.
And you will succeed.
Instead of looking at the money side of things, look instead at
productivity. If you produced five widgets yesterday, can you
produce six today? Or can you produce five improved widgets
today? Or can you mechanize part of the process without
lessening quality, and maybe produce 10? Or instead market the
machine that doubles your production? What can you add to your
knowledge that will improve what you do? How can you give your
customers greater satisfaction?
Sam Walton did something beyond giving low prices: he had
someone greet shoppers at Wal-Mart as they came in the door.
Customers felt more welcome. Just a little thing, but people
remembered and appreciated the gesture.
Resolve to do your best
Don't set time limits. Just resolve to do the very best you can,
and to constantly attempt to improve, and to give better service
or better quality to your customers. Resolve to do this for as
long as it takes.
Maybe it will take months, maybe it will take years, but with
this determined attitude, you cannot fail. And in the unlikely
event you don't make money, you will have fun because you chose
to do something you like doing anyway.
About the author:
Matthew Eigbe has over 25 years experience in consumer marketing
and now focuses on network marketing using the internet. He is
webmaster at http://www.mattlinks.ws, a site that explains how
you can gain Financial Freedom by inviting people to have
their own domain name.
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