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Tips For Hot List-Building
from: Kirsten HawkinsHere are some hot list-building tips for you to grow your list
and your business.
1. Offer an outstanding gift or bonus for subscriptions. Not too
long ago, any kind of a free gift or bonus was more than enough
to get subscribers. In fact, in many cases, no "bribe" was
needed at all! But, as more and more marketers began to send
emails and ezines, and as spam increased, prospects began to be
more discerning about whom they gave their email address to.
To really be successful in your list-building efforts, you must
offer an irresistible deal for subscribers. Sometimes, if people
are interested enough in your topic, they will sign up for your
ezine or course. But most of the time you must prove to
subscribers that you are serious about creating a relationship
with them. This means you must provide them with solid content
at the beginning, not advertisements. In some cases, this may
mean you must offer a free course AND a free report (or some
other combination). But do whatever it takes to get that
subscriber on your list.
2. Add more opt-in boxes in your sales letter or home page. The
best case scenario would be to have your home page be dedicated
to your opt-in list as a lead-capture page. But if you won't, or
can't, do that, put your opt-in subscription box on your page as
many times as you can. Ideally, you want it at the top, in the
middle, and at the bottom. As your prospect reads your sales
page, he or she may become more interested in your topic. Thus,
the more times he or she sees your opt-in box, the greater the
chance they will leave their email for you to communicate with
them.
3. Build your list virally. Write a free report on a useful
topic (making sure to put your website in the report), visit the
forums, and offer to give your report to anyone who wants it.
Marketers will take you up on your offer because good marketers
are always looking for good content to share with their lists;
they don't usually care where it comes from. When a marketer
gives your report to their list, your website link will be
viewed by many who read the report, and visited by many.
If you follow these tips, your list will grow and will become
like gold for you.
About the author:
Kirsten Hawkins is an online marketing specialist from
Nashville, TN. Visit http://www.pageranksite.com/ for more great
online marketing tips and webmaster resources.
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