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This is a selection made from among articles on Marketing Email Software. For a permanent link to this article, or to bookmark it for future reading, click here.

Email Marketing Is Still King Of The Internet

from: Lewis Leake




I know! I know! Everybody and his dog has probably been telling
you that email marketing is dead. Many people predicted that
spam would be the death of email marketing. That blogs and RSS
feeds would take over. Well, if you've noticed, it just ain't
so. It just hasn't happened. Sure Blogs and RSS feeds are
important and should be a part of your internet marketing
strategy but they just can't compete with email marketing when
it comes to sales and marketing. Email marketing is still king
of the internet.



Think about it, how do you get people to your blogs? I'm talking
return visitors! You're probably getting your visitors to opt-in
to your list so that you can send them an email reminder
whenever you add something to your blog.



Email marketing through publishing an ezine and sending it to
your opt-in list is extremely profitable, even if you have a
small list. The nature of ezine publishing creates loyal readers
and highly responsive buyers for your products and services.



Why is email marketing such a powerful marketing strategy:



- the majority of people check their email every day



- there is a significant savings in time and money



- millions of people subscribe to get information that they are
interested in



- increases customer loyalty because of frequent contacts



- email builds your brand



If you have a responsive opt-in list then the potential for
email marketing profits is enormous. Thousands of successful
internet marketers can't be wrong when they say "The Money Is In
The List."



Build your responsive, opt-in list. Send them useful and
informative information in your newsletter. Find out what they
want. Find that product or service. Offer it to your list. Then
do it again and again.



Email Marketing is still King! Copyright 2005 - Leake & Co. Inc.



About the author:


Lewis Leake is the webmaster of href="http://www.emailcash.com"
target="new">http://www.emailcash.com where you will find
articles, product reviews and resources to help you develop
successful email marketing strategies.






 

Marketing Email Software News

Email SaaS s/w gets email testing capability

BOSTON: smartFOCUS, a provider of multi-channel marketing software, has launched a new email testing capability for its eChannel marketing software. smartMARKETER eChannel is an e-marketing SaaS platform that spans email , SMS, RSS, and web microsites.

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New smartFOCUS Inbox Preview Automates Email Testing across Twenty Clients and Mobile Devices from Smartphones to iPads

BOSTON & BRISTOL, U.K.----smartFOCUS, a global provider of intelligent multi-channel marketing software, has launched a new email testing capability for its eChannel marketing software. Inbox Preview enables marketers to test the display of marketing emails across more than twenty leading email clients, including Gmail, Hotmail, Lotus Notes and Outlook 2003 through to 2010, and mobile devices ...

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Health Market Science Announces Immediate Availability of Email MasterFile for the Healthcare Industry

Philadelphia - King of Prussia, PA - July 29, 2010 - Health Market Science (HMS), the leading source for healthcare provider data, software email database of 1.2 million healthcare practitioners (HCPs) including approand advanced analytics, today announced the availability of the HMS Email MasterFile, a comprehensive ximately 875,000 physicians.

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Knotice Announces New Software Release, Expands Mobile Marketing Feature Set

Knotice, a provider of on-demand software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces new features on its Concentri® software platform that makes it easier to engage Knotice for a holistic mobile marketing strategy.

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Digital marketing firm Knotice expands its mobile offerings

The new products are designed to enhance retailers mobile marketing campaigns.

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