Welcome to List Building Guide
Email Marketing Permission Software Article
This is a selection made from among articles on Email Marketing Permission Software. For a permanent link to this article, or to bookmark it for future reading, click here.
Building an Email Marketing List
from: Megan Corwin
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
- you can send one message to a large number of people
- compared to traditional hard copy marketing it can be a lot less expensive
- if you use a list management system you can get instant results like how many people opened the email and how many "click throughs" there were to the links in the email
The most important part of an email campaign is having a list of qualified email addresses to send your marketing piece.
So just how are you supposed to get those email addresses? The best method is to have a sign up form on your website to capture the visitor's information. Here are some DOs and DON'Ts for creating a list for your online business.
DO:
- Offer an incentive for them to give their email address. People usually won't give away their personal information unless they get something in return. Ideas for incentives include: a free report or guide, entry into a contest, product demo or samples, a complimentary consultation, etc.
- Provide valuable content in your communications. Offer tips and advice for the customer along side your marketing message to keep it from being too "sales-y."
- Ask for valuable marketing data on the sign-up form. Pick only one or two things to keep the registration process short and easy. What data could really help you with your marketing? Knowing their gender, age, location, interests?
DON'T:
- Sell or give away your list.
- Fill up their inbox with messages. Keep to a monthly or weekly schedule at most.
- Bog your message down with lots of advertising. It will quickly be deleted.
It can take time and effort to build your internet marketing list, but the results will be well worth it.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
Email Marketing Permission Software News
Set up Trial Account for Free at CoolerEmail - SBWire (press release)
Set up Trial Account for Free at CoolerEmail SBWire (press release) Cooler Email is behind running the email marketing campaign of tens of thousands of clients around the world. It delivers millions of permission based ... |
Writing an E-Newsletter that Gets Results - Inc.com
Writing an E-Newsletter that Gets Results Inc.com "Done right, they will give you a return far better than any other marketing strategy," says Tamara Gielen, an independent e-mail marketing consultant who ... |
Music Industry Engages Fans With Email Marketing - Online PR News (press release)
Music Industry Engages Fans With Email Marketing Online PR News (press release) Following the success of their first report, released in 2009; UK based permission marketing company Sign-Up.to are back with the 2010 instalment of the UK ... |
Music Industry Engages Fans With Email Marketing - PRLog.Org (press release)
Music Industry Engages Fans With Email Marketing PRLog.Org (press release) Following the success of their first report, released in 2009; UK based permission marketing company Sign-Up.to are back with the 2010 instalment of the UK ... |
Twitter Exec to Keynote First ExactTarget European Interactive Marketing ... - Econsultancy (press release)
Twitter Exec to Keynote First ExactTarget European Interactive Marketing ... Econsultancy (press release) ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides ... |